Managing social media accounts in Dubai is a serious business. It must be genuine and provide boundless matter to its followers, to grow. But for many accounts despite regular post interaction and developing good content, the results are not great. You will come across pages on social platforms that will have a few hundred followers and page likes. You might find their page filled with good content but are not able to trend for it. If this is happening to you then understand that you may be doing something wrong and it is not easy to manage a social media platform, as the users are not your friends or acquaintances to give likes and shares just like that. These platforms work differently than a social media agency Dubai. Here is a list of things that you must not do it if your social media campaign must flourish:
Look at the Bigger Picture
Understand your industry, audience, and what kind of post you have planned. What is your next plan of action, how do you want to promote it? All these questions are essential for your page to work. You need to look at the bigger picture rather than planning a post day by day.
Not Everyone Is Your Target Audience
Social media provides you access to a larger crowd, that doesn’t mean that they are your target demographic. Getting to know your users is the first step while managing social platforms so that you can define your brand tone and communication.
Buying followers on social media is a strict NO. Even though it can be tempting to look at a huge number of followers. Doing so you are going against the policy and in fact degrading your account more. As the algorithm works differently, fake followers likes and comments will never be received. Letting the algorithm think that your page is not great and won ‘t let your post to travel.
Using Wrong Hashtags
You need to make sure you are using relevant and right hashtags for any post to work organically. Your brand should tap in trending hashtags and conversation for other people to see you. Study the tags and accordingly use them in your post or else it can turn into a nightmare for any management company.
One of the worst mistakes you can make is by staying silent. Your post is boosted by the engagement rate which involves comments. Stay active and reply to the comments you are receiving. This helps you with algorithm and brand connection with the audience.
Deleting comments or threads just because it went on the wrong side of the conversation is not an authentic way to manage social media. Be realistic, few will love you, few won’ t. Tackle the situation smartly or ignore it. If you are new brand then its best for you to hire SEO services in Dubai than starting on your own.
Hiking addict, audiophile, Swiss design-head and front-end developer. Concept is the foundation of everything else.